TikTok’s âFerritin Faceâ Can Be a Sign of a Very Real Health Concern for Women
Illustration by Briana Rengifo/Allure; Source images: Getty ImagesSave this storySave this story
At the American Infusion Centerâs location on lower Broadway in Manhattan, La-Z-Boy recliners with laptop tables are positioned in front of windows overlooking the Hudson River. The majority of people sitting in those seatsâclick-clacking away on their computers with an IV dangling from one armâare women, including me. And many, including me, are there to get an iron infusionâa treatment that, despite being well-informed about my health, I hadnât even heard of until I was in dire need of it at 47.
My iron levels werenât ever mentioned at doctorâs visits until I was pregnant with my daughter at 39. With another human growing inside me, the need for adequate nutrients had new urgency. Those levels were steady for the duration of my pregnancy, but after a whirlwind four yearsâliving through a challenging postpartum period, perimenopause, and a global shutdownâthey took a nosedive.
But the drop wasnât something my doctors picked up on easily. It took a year of relentless symptoms (fatigue, hair-shedding, brain fog, restless legs, anxiety), monthly periods reminiscent of crime scenes, and two myomectomy surgeries (to remove clusters of uterine fibroids) before I was deemed anemic. Iron deficiency is the most common cause of anemia, a condition that occurs when your body doesnât have enough healthy red blood cells. You can be iron deficient (meaning you have low stored iron, or ferritin) but not necessarily anemic, although untreated iron deficiency often leads to anemia.
Though my iron deficiency went largely unrecognized for a time, Iâm certainly not alone in this journey, whichâlike so many diagnoses in womenâs healthâoften follows a long and winding path. A 2024 report from JAMA Open Network found that 34% of women between the ages of 18 and 50 are iron deficient. Post-menopause it becomes less common, as women stop bleeding regularly, so thereâs less iron loss; thatâs also why iron deficiency is less common in men.
The reason so many women find themselves dealing with anemia, particularly in their 40s (I was 45 when I was diagnosed), is not so straightforwardâwhich is why it comes as no surprise that many are searching for answers and sharing symptoms on TikTok. Ahead, we sort through the signs of iron deficiency, including fatigue, shortness of breath, dark circles, cracking skin, and what social media is calling âferritin face.â
What do we need iron for anyway?
Iron is a building block for hemoglobin, a protein in your blood that is required for the production of the red blood cells that deliver oxygen throughout our bodies. It sounds vital because it is. Itâs key for optimal skeletal and cardiac muscle function, for hair growth, and for making neurotransmitters in our brain (including the dopamine and serotonin that have such a profound effect on our moods), says Imo J. Akpan, MD, a hematologist at New York Presbyterian.
â[Iron] also plays a quieter but important role in supporting regular ovulation and a healthy uterine lining, both of which matter when someone is trying to conceive,â says Lora Shahine, MD, a reproductive endocrinologist and ob-gyn at Ivy Fertility in Seattle.
And iron is foundational to how our bodies produce energy. Explains Amanda Kahn, MD, an internist in New York, âWhen iron stores are low, women often feel it everywhere, from their energy levels to their mood to their hair.â
The face (and hair and body) of iron deficiency
Do you have heavy periods? Do you have brain fog? Do you get winded walking up stairs even when youâre in really good physical shape? These are some of the questions Jamie Rosen, a 40-something brand consultant in New York City, remembers being asked by her hematologist Rachel Kramer, MD, during her first visit. âI was like, âYes, yes, yes, yes, yes,â to everything she asked me,â says Rosen, who had a list of symptoms that she had long been brushing off.
Dr. Kramer has an office at American Infusion Centerâs Upper East Side location and has worked as a hematologist for nearly 30 years. She says many of her young, female patients likely have an iron issue that they are chalking up to something else. âLots of people are iron deficient in their 20s and 30s, and they donât get to me until theyâre in their 40s,â she explains. âThey often just think theyâre a tired person.â
The most common signs of iron deficiency are: fatigue, headache, shortness of breath, dizziness, chest pain, muscle cramping, pica (the compulsion to eat non-nutritional items such as ice, clay, chalk, or soap), difficulty concentrating, and depression. But this deficiency can also have more visible manifestations, such as hair loss and what the internet has dubbed âferritin faceâ or âlow-ferritin face.â
Macrene Alexiades, MD, a dermatologist in New York City, says that patients whose iron stores are low often have pale and sometimes dry, cracking, itchy skin. âI see it with some regularity, and when we look under the hood, we often find thereâs some iron deficiency there,â says Dr. Alexiades. The washed-out pallor and undereye shadows that sometimes accompany iron deficiency have recently come to be called ferritin face.
âItâs not an established clinical term, but it reflects a real phenomenon that clinicians and patients are noticing,â says Jamie Schwartz, RD, LDN, a registered dietitian at Health Loft. And one that TikTokkers are chronicling in earnest. âI looked literally half dead,â one woman posted about the effect of her ferritin level on her face (with Mumford and Sonsâ âWhite Blank Pageâ as a soundtrack). "Low iron is looking like this even after 10 hours of sleep and being asked if you're ok 24/7," wrote another, who chronicles her iron struggles online.
While skin pallor and dark circles can be a clue, they are not specific enough on their own to suggest iron deficiency, says Marisa Garshick, MD, a dermatologist based in New York and New Jersey. âSkin pallor is often only noticeable in individuals with lighter skin tones and is not always obvious or easy to detect, while dark circles can occur for many reasons, including genetics,â she points out. That said, âitâs changes in hair and nails that will most commonly prompt an iron work-up in my practice.â
Meanwhile, the connection between hair shedding and ferritin is well documented, with studies associating low ferritin levels with telogen effluvium, a form of temporary hair loss.
The testing (or lack of testing) is part of the problem
Screening for iron levels is not part of a standard checkup. Women are routinely screened only when theyâre pregnant, and even then, testing is typically limited to how much iron we have moving in our blood (our serum iron level) and not how much ferritin our bodies are producing. Serum iron levels can go up or down in response to your diet, supplement regimen, or menstrual cycle, and they change quite significantly throughout the day. Ferritin, on the other hand, says Dr. Akpan, refers to our iron reserves and isnât affected by your diet or periods, and isnât likely to fluctuate from one day to the next. Itâs a much more reliable marker of iron deficiency.
Dr. Akpan describes ferritin as our âiron savings account.â If youâre nearing overdraft, the low balance can have a ripple effect on your bodyâeven if your serum iron level is within normal range. This is why itâs not uncommon for a woman who is noticing hair loss and feels exhausted to still be told by her doctor that her labs are ânormal.â Few doctors will do a full iron panel, which includes serum iron and ferritin, as part of a routine visit, so patients often have to request it.
What is considered normal ferritin, though, can be subjective. (Like I said: long and winding.) âWe do not have an agreed-upon threshold for diagnosing iron deficiency in women,â says Dr. Akpan. âThe World Health Organization recommends using a ferritin cutoff of <15 ng/ml to diagnose iron deficiency in women, but several other medical societies suggest that this is too low and should be <30 ng/ml.â A 2025 Lancet Hematology Review proposed that any ferritin levels under 50 ng/ml should prompt a closer look, and Dr. Kahn, who works closely with a hematologist in her practice, often targets a ferritin level closer to 100 ng/ml.
A diagnosis may be further complicated because low iron can masquerade as something else or overlap with other issues. If a patient is not anemicâsomething measured by the hemoglobin test that is part of a routine checkupâdoctors may not screen for iron deficiency at all. âA patient with fatigue who has a normal level of hemoglobin is more likely to have a thyroid test than an iron test,â says Dr. Akpan, âor someone who is depressed may be started on antidepressants but not have their iron levels checked.â
While the importance of iron is emphasized during pregnancy and postpartum, it is crucial across the entire reproductive lifespan, particularly in perimenopause, when menstrual cycles can become heavy and unpredictable. Uterine fibroids, adenomyosis, and conditions that cause heavy menstrual bleeding are, says Dr. Shahine, a major and underappreciated cause of iron deficiency in women.
âParadoxically, the years leading up to menopause can be when iron deficiency is most likely, even though we tend to associate it with younger reproductive years,â says Dr. Shahine. âThe fatigue and brain fog of this transition are sometimes attributed entirely to shifting estrogen when low iron may also be part of the picture.â
Women also tend to simply shrug off or accept some symptoms. If youâre working full-time and parenting and caring for aging parents while also trying to find time to shower every day, you might not think to question the fact that you feel exhausted. The number of post-menopausal women suffering from iron deficiency is lower, but the prevalence is not zero, says Dr. Akpan, and deficiency can still occur during this period due to gastrointestinal conditions or malabsorption.
How to close the iron gap
Once youâve determined that you are, in fact, low in ferritin, your doctor will likely tell you to first look at your diet. But gastrointestinal absorption is a perpetual problem with iron, whether youâre trying to get enough through food or with the help of supplements. There are also a number of conditions that can further impact the bodyâs ability to absorb iron, like celiac disease, gut inflammation, and reduced stomach acid (common in anyone who uses proton pump inhibitors for acid reflux). Your genetics can also play a role in how you absorb iron, and research has shown that Hispanic and Black women are more prone to iron deficiency. Says Dr. Kahn, âSome women arenât losing iron, they simply arenât absorbing it well.â
The truth is that most women do not get nearly enough dietary iron. The recommended daily allowance for girls and women aged 9-50 is 18 mg; that number drops to 8 mg after menopause. To be clear, that canât be 18 mg in one meal. For example, that steak you had for dinner is absorbed at only 25-30% (a lean cut will yield about 2.5 mg of iron), and that big spinach salad at only 2-10%. âMore iron on the plate doesnât mean more iron absorbed,â says Schwartz, who explains that the body has a ceiling on how much it can absorb at one time, regulated by hepcidin, a peptide hormone produced in the liver. âAnd how much you absorb shifts based on your current iron stores, inflammation levels, and the form of iron consumed.â
You also need to consider the type of iron-rich food youâre consuming: Heme iron is dietary iron found in foods of animal origin and is proven to be better absorbed; while non-heme iron is found in foods of plant origin and is less efficiently absorbed.
Pairing those iron-rich plant sourcesâlike spinach, swiss chard, and broccoliâwith vitamin C is helpful. One quick and easy hack is to squeeze lemon on them before consuming. Says Schwartz, âEating iron-rich foods like lean red meat, liver, lentils, chickpeas, pumpkin seeds, and dark, leafy greens alongside vitamin C is foundational as it significantly boosts the absorption of non-heme iron.â She explains further that, though vitamin C will add to the iron you can absorb during the day, it won't raise the maximum amount your body can take in: âIt's more a tool that helps you get closer to whatever your personal ceiling happens to be that day.â
Plant-based eaters need to be extra mindful about their iron. âA woman relying solely on plant sources would need to eat considerably more volume [almost twice as much] and variety to hit the same absorbed amount,â says Schwartz, adding that the body absorbs iron more efficiently from multiple smaller exposures than from one large intake. âEating twice as much [of one protein source] doesn't give you twice as much absorbed ironâit gives you diminishing returns.â
When your dietary intake doesnât match your iron needs, which is the case for many women, thatâs when supplements should be considered. âFerrous sulfate is the classic affordable option, but itâs notorious for causing constipation and nausea, which is why so many people quit,â says Schwartz, adding that one study reports that up to 40% of people stopped over a three-year period. She recommends other types of supplements, like iron bisglycinate or liposomal iron, which are better tolerated.
Wendi LeBrett, MD, a Los Angeles-based gastroenterologist, says that pairing your iron supplement with vitamin C improves uptake, and emerging evidence suggests that taking iron supplements every other day, versus daily, helps absorption and curbs GI side effects. You may also need to be mindful about supplement stacking. Because you know those calcium supplements your doctor said you need for your middle-aged bones? Well, they're inhibiting the absorption of dietary iron and supplements, says Dr. LeBrett. So are coffee, tea, and chocolate. She recommends consuming any of these things two to three hours apart from your chosen iron.
Did you get all that? Right, itâs a lot to consider. And thatâs why some womenâlike meâhave started getting IV iron, or iron infusions. (At the end of the story, weâll tell you how to find a reputable clinic.) These infusions go directly into the bloodstream, which can help with absorption by bypassing the GI tract and bolster your iron levels more quickly, says Dr. Kahn. Common side effects of iron infusions include nausea, dizziness, and headaches. Rarer side effects could include anaphylaxis.
When I went in for my first infusion, my ferritin level was 13; three treatments later, it had increased fivefold. This was after years of taking oral iron supplements without much discernible change. Many hematologists believe infusions, which are most commonly offered in a hospital or outpatient-clinic setting, are still thought of as a last resort. âIV iron supplementation is still underused,â says Dr. Akpan, adding that many patients simply donât try or canât handle other supplementation. Adds Dr. Kramer, âYou shouldnât wait until your ferritin is [low] and your hair is falling out all over the place and you feel terrible.â
Dr. Akpan usually sees an improvement in her patientsâ iron levels with one to three infusions, then will continue to recheck levels every four to six weeks to assess their iron stores. Says Dr. Garshick, depending on the degree of deficiency, many people begin to notice improvements within a few weeks of treatments, including improvements in their skin; hair recovery can take longer, she adds, often three to six months to see meaningful changes.
And, importantly, Dr. LeBrett cautions that taking any iron supplements without properly investigating the root issue can itself be an issue. âPeople shouldnât ignore a problem just because itâs corrected with supplementation,â she says, noting that iron deficiency can be a side effect of celiac and inflammatory bowel disease. In fact, overdoing it on iron can be another issue entirely and lead to inflammatory conditions.
More women are experiencing iron deficiency in midlife
âWhenever I would go to the infusion center in Long Island for my weekly iron IVs, I was always running into mom friends,â says Jennifer Conlon Pavelchak, a New York City-based publicist in her 40s. She was prescribed a five-dose course of iron infusions spaced a few weeks apart after hair loss, brain fog, and joint injuries prompted her doctors to test her ferritin (her level was 26). âI would say 80% of the people getting iron infusions with me every visit were women.â
Dr. Akpan and Dr. Kramer both report that more women in midlife are coming to their offices with iron issues than they were a decade ago. Parsley Healthâa membership-based, functional health practiceâhas found the same to be true. Robin Berzin, MD, the companyâs founder, has some ideas why: âWeâre seeing more midlife women eating plant-forward diets and more of them on GLP-1 medications, both of which can decrease iron intake. GLP-1 medications reduce appetite and overall food volume. They can dampen the appetite for red meat, specifically, which is the most absorbable iron source, and cause slow gastric emptying, which may affect absorption.â If you do the math, eating less simply means less opportunity to reach the recommended daily iron intake.
But Dr. Kahn thinks the reason we are seeing more women with dipping iron levels goes beyond diet and exercise trends: âPart of it is increased awareness, but thereâs also an intersection of multiple factors like perimenopausal bleeding changes, chronic inflammation, gut dysfunction, and women pushing themselves harder than ever professionally and personally.â
Itâs that last point that really hits home. This innate need to constantly power through pain and exhaustion feels like the girl-bossification of health. The correlation between hard work and low iron may not be causal, but someone who is under chronic stress may eat poorly, skip meals, or form habits that contribute to poor iron absorption because of poor diet. âWomen just feel like they should keep pushing,â says Dr. Kramerâand more awareness about iron being a possible culprit for many common symptoms is prompting us to take the reins and look into it.
Within a few weeks after Pavelchakâs course of five iron infusions, her hair stopped snapping off and grew back thicker; she no longer experiences daily mid-afternoon energy crashes; and her ability to heal following a series of knee injuries improved dramatically (sheâs even running again). Now she gets her ferritin checked every three months to make sure it remains steady.
Rosen, who was switched to IV infusions after many months of supplementing, made no discernible difference, had an initial course of four spaced over six weeks; she still gets one every few months, along with regular lab work. She has noticed a marked change in her energy level and brain fog.
My own iron journey has been more of a marathon than a sprint: Iâve adopted an iron-rich diet, with plenty of tofu, eggs, red meat, sardines, and leafy greens; and been supplementing (Iâm taking Pure Encapsulations Iron-C, which pairs iron glycinate with vitamin C for optimal absorption) and infusing (once a month) since January. Iâm almost at the number where my doctor thinks I should feel my best (last ferritin count: 74!). My hair has stopped shedding excessively, my restless legs have chilled out, and my energy holds fairly steady on the days when I get enough sleep (an entirely different struggle). According to my mother, I also have âmy colorâ back. I consider that progress.
FAQs
What is iron deficiency? How does it differ from anemia?
Iron deficiency occurs when your total iron stores or reserves are depleted. Anemia occurs when you donât have enough healthy red blood cells to deliver oxygen throughout the body. You can be iron deficient but not anemic.
What are the most common symptoms?
Some of the most common symptoms are what doctors would call nonspecific and can include fatigue, shortness of breath, pale skin, dizziness, brain fog, muscle cramping, pica (eating non-nutritional items such as ice, clay, chalk, soap), and depression.
What is ferritin?
Ferritin is the storage form of iron, or what doctors think of as your âreserves.â Those so-called reserves are what the body dips into in order to make more red blood cells when needed.
What tests should you ask your doctor for?
A full iron panel measures your serum iron level (the amount in your blood right now), ferritin (your iron reserves, or stores), and often your TIBIC (your total iron-binding capacity, or how much iron your blood can carry).
What should you look for in a supplement?
Iron bisglycinate is considered to be the most tolerated and best absorbed form of oral iron supplementation. Studies confirm that it has a gentler side-effect profile than the more widely available ferrous sulfate form.
How do you find a reputable infusion center?
IV iron infusions should only be used after a referral from a doctor. They are often administered in a hospital or outpatient-clinic setting. Says Dr. Akpan, âMy recommendation is to research physicians and advanced-practice providers who have clear expertise in the management of iron deficiency and have demonstrated that they usually manage patients in need of an iron infusion.â
16 Best Nordstrom Anniversary Sale Beauty Deals 2026
Collage: Paula Balondo; Source images: Courtesy of Allure editor and brandsSave this storySave this story
There are beauty sales, and then there are the Nordstrom Anniversary Sale beauty dealsâthe rare event during which you can stock up on editor-approved favorites, exclusive value sets, and luxury splurges all in one place. From July 18 through August 9, the sale is open to the publicâno cardholder status needed. This year's event is especially noteworthy as Nordstrom celebrates its 125th anniversary with its largest beauty assortment on sale to date, making it even easier to score products our editors loveâplus plenty of Allure Best of Beauty and Readers' Choice Award winners.
Whether you're replacing a well-loved curling iron, replenishing your favorite sunscreen, finally treating yourself to that chic fragrance you've been eyeing, or, dare we say, getting a head start on holiday shoppingâis it ever really too early?âthis is one of the best times of the year to shop prestige beauty. We combed through hundreds of deals to narrow down the standouts worth your attention before they inevitably sell out.
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Best Nordstrom Anniversary Sale Makeup Deals
Our Top Nordstrom Anniversary Sale Beauty Deals
Worth the BuzzClinique Black Honey Almost Lipstick & Pop Lip + Cheek Oil Gift SetJump to review
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Love at First SwipeYves Saint Laurent Beauty Make Me Blush & Loveshine Lip Oil Stick 2-Piece Makeup Gift SetJump to review
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Silky Skin Starts HereOsea Hyaluronic Body Serum DuoJump to review
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Twice the GlowSupergoop Unseen Sunscreen Broad Spectrum SPF 50 DuoJump to review
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Stock Up on ShineOlaplex Double Shine N°7 Bonding Oil DuoJump to review
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Fresh Air, BottledJo Malone Wood Sage & Sea Salt Home & Away Gift SetJump to review
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 Your Next Signature ScentByredo Bal d'Afrique Eau de Parfum SetJump to review
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Clinique Black Honey Almost Lipstick & Pop Lip + Cheek Oil Gift Set
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Clinique
Black Honey Almost Lipstick & Pop Lip + Cheek Oil Gift Set
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Allure commerce editor Sarah Han applying the Almost Lipstick in Black Honey
Sarah Han
The deep burgundy of Cliniqueâs Black Honey looks far more intimidating in the tube than on your lips, transforming into a glossy, moisturizing wash of almost-sheer mauve that enhances your natural lip color. It's no surprise the Almost Lipstick, an Allure Readers' Choice Award winner, has earned such a devoted following: "It glides on so smoothly and is super buildable," says commerce editor Sarah Han. And if you prefer a dewier take on the iconic shade, it's also available as a lip and cheek oil that delivers a fresh, juicy flush to both lips and cheeks.
Yves Saint Laurent Beauty Make Me Blush & Loveshine Lip Oil Stick 2-Piece Makeup Gift Set
Allure contributing writer Christa Lee applying the Yves Saint Laurent Beauty Make Me Blush
Christa Joanna Lee
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Yves Saint Laurent
Beauty Make Me Blush & Loveshine Lip Oil Stick 2-Piece Makeup Gift Set
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Even if the only person you're shopping for is yourself (which, frankly, you deserve), this Yves Saint Laurent set makes a worthwhile treat: It pairs the silky Make Me Blush Bold Blurring Powder Blush in 44 Nude Lavallière with the matching Loveshine Lip Oil Stick for an effortlessly coordinated look. "Though I'm wearing a different blush shade in this videoâ93 Restless RoseâI can say the texture is so silky. And it's deeply pigmented, so a little goes a long way,â says contributing commerce writer Christa Joanna Lee. Meanwhile, the lipstick-to-oil hybrid is infused with six nourishing oils for a smooth glide, creamy shine, and all-day hydration.
Westman Atelier Petite Baby Cheeks Blush & Lit Up Highlight Stick Duo
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Westman Atelier
Petite Baby Cheeks Blush & Lit Up Highlight Stick Duo
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Allure senior director of audience development Lexi Herrick applying Westman Atelier’s Lit Up Highlight Stick
Lexi Herrick
Consider this duo your fastest route to a fresh, glowy complexion. According to senior director of audience development Lexi Herrick, the Westman Atelier Baby Cheeks Blush Stick âblends incredibly smoothly and beautifully,â while nourishing skin with jojoba seed oil, vitamin C, vitamin E, and oil-absorbing kaolin clay. The coordinating Lit Up Highlight Stick uses light-reflecting mica and antioxidant-rich grape extract to deliver a dewy, lit-from-within glowâno brushes needed.
Chanel Most-Coveted Beauty Set
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Chanel
Most-Coveted Beauty Set
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Sarah Han applying the Chanel Le Volume de Chanel Mascara in Ecorces
Sarah Han
It had us at the chic little pouch, but the three beauty icons tucked inside this Nordstrom-exclusive set are what make Chanel's Most-Coveted Beauty Set worth the splurge. Inside, you'll find the La Mousse Camellia Cleansing Cream-to-Foam, which is infused with camellia-derived ceramides to deeply cleanse away sunscreen, makeup, excess oil, and pollution. It also includes the Volume de Chanel Mascara for instant, one-coat volume, and the Rouge Coco Baume Shine in Honey Bliss, a hydrating tinted lip balm that delivers buildable color, glossy shine, and long-lasting comfort.
MAC Glossy Comfort Lip Combo Kit
Allure social media manager Bianca Richards applying MAC Lip Pencil in Cork
Bianca Richards
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MAC Cosmetics
Glossy Comfort Lip Combo Kit
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Does Velvet Teddy really need an introduction? This lip duo pairs MAC's iconic neutral Lip Pencil with a coordinating Lipglass Air Non-Sticky Gloss in Casual, a lightweight formula infused with a 7% blend of coconut, jojoba, and meadowfoam seed oils for glass-like shine and up to eight hours of hydration. While social media manager Bianca Richards is applying MAC Lip Pencil in Cork (another versatile shade) in the video above, she says the brand's lip pencils are among her favorites for their color payoff and creamy formulation.
Hourglass Essentials Makeup Brush Set
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Hourglass
Essentials Makeup Brush Set
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Former Allure commerce writer Lily Wohlner using the Hourglass Soft Glow Foundation Brush
Lily Wohlner
When's the last time you replaced your makeup brushes? Yep, that's what we thought. This Hourglass set upgrades your entire routine with three of the brand's best-selling brushes. It includes the multitasking Ambient Lighting Edit Brush, which former commerce writer Lily Wohlner loves because it's "small enough to get into every corner but still glides across your face effortlessly.â Plus, it comes with the Vanish Seamless Finish Concealer Brush for more precise application, and the Ambient Complexion Brush for all-over blending.
Best Nordstrom Anniversary Sale Skin-Care Deals
Supergoop Unseen Sunscreen Broad Spectrum SPF 50 Duo
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Supergoop
Unseen Sunscreen Broad Spectrum SPF 50 Duo
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Lee applying the Supergoop Unseen Sunscreen Broad Spectrum SPF 50 Duo
Christa Joanna Lee
When you're applying sunscreen every two hours (you are, right?), it helps to always have a backup ready. Supergoopâs Unseen Sunscreen SPF 50's invisible formula "has a similar texture to a velvety makeup primer, smoothing over pores and helping complexion products layer with ease," says Atlanta-based board-certified dermatologist Pearl Rimtepathip, MD. "Since it's truly clear, it's hard to tell where you've covered, especially because the finish is matte, but as long as I stick to the two-finger rule for application, I trust the process," says Lee.
OSEA Hyaluronic Body Serum Duo
Allure senior commerce editor Shanna Shipin applying the OSEA Hyaluronic Body Serum on her arm
Shanna Shipin
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Osea
Hyaluronic Body Serum Duo
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Speaking of products worth doubling up on, OSEA's Hyaluronic Body Serum is one you'll actually finish to the last drop. This Best of Beauty Award winner pairs five molecular weights of hyaluronic acid with brightening niacinamide, calming aloe, antioxidant-rich green microalgae, and firming vegan peptides. âAnd for fellow sensitive-skin people out there, the serum is fragrance-free!â says senior commerce director Shanna Shipin. âI was able to use it on my non-preggo, preggo, and postpartum body without irritating my easily inflamed skin.â
LancĂ´me Renergie H.C.F Triple Serum & Night Cream 3-Piece Gift Set
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LancĂ´me
Renergie H.C.F Triple Serum & Night Cream 3-Piece Gift Set
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Lee applying the LancĂ´me RĂŠnergie H.C.F. Triple Serum
Christa Joanna Lee
LancĂ´me's RĂŠnergie H.C.F. Triple Serum combines three powerful serums in one bottle to target hydration loss, dark spots, fine lines, and firmness simultaneously. "H.C.F." stands for hyaluronic acid, vitamin C + niacinamide, and ferulic acidâthree time-tested ingredients for addressing visible signs of agingâand this set includes both a full-size and travel-friendly mini of the serum, plus the RĂŠnergie Multi-Lift Night Cream to complete your nighttime routine.
Best Nordstrom Anniversary Sale Hair-Care Deals
Moroccanoil Hydrating Conditioner
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Moroccanoil
Hydrating Conditioner
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Lee after using the Moroccanoil Hydrating Shampoo and Conditioner Set
Christa Joanna Lee
If you have long, dry hair, you already know the conditioner somehow always runs out well before the shampoo. All the more reason to stock up on Moroccanoilâs Hydrating Conditioner, packed with argan oil, which is "unique in its composition, offering high amounts of oleic and linoleic acids, making it extremely rich and moisturizing," says Orlando-based cosmetic chemist Krupa Koestline. "I'm extremely particular about conditioners, and this one has a great slip and a medium-thick texture that coats my hair without immediately slipping off,â says Lee.
Olaplex Double Shine N°7 Bonding Oil Duo
Allure managing editor Alessandra Foresto applying the Olaplex Double Shine N°7 Bonding Oil Duo
Alessandra Foresto
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Olaplex
Double Shine N°7 Bonding Oil Duo
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Hair oils have a fine line to walk: enough nourishment to tame frizz and boost shine without leaving your strands looking greasy. Olaplexâs No. 7 Bonding Oil nails that balance with the brand's bond-building technology, bis-aminopropyl diglycol dimaleate, plus smoothing dimethicone, strengthening moringa seed oil, conditioning sunflower seed oil, and lightweight grapeseed and fermented green tea oils to soften, repair, and add glossy shineâall while protecting hair from heat.
Bio Ionic Long Barrel Styler Curling Iron
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Bio Ionic
Long Barrel Styler Curling Iron
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Herrick using the Bio Ionic Long Barrel Styler Curling Iron
Lexi Herrick
Bio Ionic's Best of Beauty Award-winning Long Barrel Styler features a barrel that's about two inches longer than a traditional curling iron, giving long hair more room to wrap and cutting down on styling time, says New York City-based hairstylist Jae-Manuel Cardenas. âI struggle to find irons that actually reach the end of my very long hair, but the Bio Ionic Long Barrel Iron is perfect,â says senior director of audience development Lexi Herrick. Available in four barrel sizes, it also uses the brand's ionic technology to maintain consistent heat for smooth curls.
T3 AireBrush
Former Allure associate director of audience development Melanie Curry using the T3 Airebrush with the oval brush head
Melanie Curry
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T3
AireBrush
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If you've never quite mastered the round-brush-and-blow-dryer routine, the T3 AireBrush is the shortcut you've been waiting for. New York City-based hairstylist Jennifer Korab calls it her go-to blowout brush for beginners thanks to its lightweight design, multiple heat and speed settings, and smooth ceramic barrel that glides through hair so effortlessly it feels more like youâre simply brushing your hairâno pulling, tugging, or twisting required.
Best Nordstrom Anniversary Sale Fragrance Deals
Jo Malone Wood Sage & Sea Salt Home & Away Gift Set
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Jo Malone
Wood Sage & Sea Salt Home & Away Gift Set
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Lee applying the Jo Malone Wood Sage Cologne
Christa Joanna Lee
"If a beach vacation could be bottled, it would probably smell like Jo Malone London's Wood Sage & Sea Salt," says Lee. The airy blend of ambrette seed, sea salt, and earthy sage captures the feeling of windswept hair and sun-warmed skin without relying on the heavy coconut or vanilla notes that so often define beachy fragrances. This gift set includes both a full-size and travel-size bottle, so you can take that just-got-back-from-the-coast feeling wherever you go.
Byredo Bal d'Afrique Eau de Parfum Set
Han applying the Byredo Bal D’Afrique Eau de Parfum
Sarah Han
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Byredo
Bal d'Afrique Eau de Parfum Set
Nordstrom
If you've already fallen for Jasmine Tookeâs favorite fragrance, Byredo Bal d'Afrique, this is the kind of gift set you'll use every piece of. The fragrance opens with bright neroli and sunny marigold before settling into warm cedarwood, creating a scent that feels fresh, warm, and effortlessly sophisticated. The matching perfume oil and hand cream help the fragrance last throughout the day.
Tory Burch Sublime Eau de Parfum Set
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Tory Burch
Sublime Eau de Parfum Set
Nordstrom
Silva after applying the Tory Burch Sublime Eau de Parfum Set
Kassidy Silva
A 2025 Best of Beauty Award winner, Tory Burchâs Sublime Eau de Parfum is bright and easygoing with timeless notes like rose, vetiver, osmanthus, and leather that give depth to the sunny citrus fragrance. This set includes both a full-size and travel-friendly bottle, so you can keep the mood-boosting scent close wherever the rest of summer takes you.
Frequently Asked Questions
Meet the experts
- Lisa Aharon, a makeup artist based in New York City
- Jae-Manuel Cardenas, a hairstylist based in New York City
- Krupa Koestline, a cosmetic chemist based in Orlando
- Jennifer Korab, a hairstylist based in New York City
- Pearl Rimtepathip, MD, a board-certified dermatologist based in Atlanta
How we test and review products
We always enlist a range of testers for our makeup vertical, but, for example, hair-care products and tools are another story. While some hair products can be used across different textures, lengths, curl patterns, thicknesses, and colors (natural and unnatural), they are often created with specific consumers in mind. Many are formulated to address a concern (dandruff, breakage, brittleness) or to work most effectively for a specific hair type (4C curls, wavy hair, gray hair). You wouldnât want to pick up a purple shampoo thatâs only been reviewed by someone with, say, auburn hair, or a diffuser thatâs never been tested by anyone with curls, right?
And for our reviews of the best Nordstrom Anniversary Sale deals, we enlisted the help of multiple editors, writers, contributors, cosmetic chemists, and makeup artists with a range of experience studying and using these products. Testers considered performance across four primary categories: efficacy, texture, experience, and formula. For more on what's involved in our reporting, check out our complete reviews process and methodology page.
Our staff and testers
A beauty product is a personal purchase. You might be searching for a face cream to address persistent dryness or a new nail product to add to your Sunday self-care routine; you may simply be browsing around for the latest launches to hit the hair market. No matter what you seek or your individual needs and concerns, Allure wants to ensure that you love anything we recommend in our stories. We believe that having a diverse team of writers and editorsâin addition to the wide range of outside testers and industry experts we regularly call uponâis essential to reaching that goal.
After all, can we really say a skin-care product is the âbestâ for people over 50 if the only testers weâve solicited opinions from are folks who have yet to hit 30? Can we honestly deem a high-end diffuser worthy of your hard-earned cash if itâs never been tested on curls? Weâre proud that our staff spans a wide range of ages, skin tones, hair textures, genders, and backgrounds, which means that we are able to fairly assess any beauty product that comes into the beauty closet.
Zendaya Just Made Red Eyeliner Look Cool, Not Contagious â See Photos
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Red eyeliner has a bit of a PR problem. For decades, makeup artists in movies and television have relied on using red around the eyes to tell us a character has been crying, hasn't slept in three days, orâif we're really leaning hard into the dramaâhas a case of pink eye. It's not exactly the color most of us instinctively reach for when we're trying to look awake and put-together.
And then there's Zendaya.
At the Spider-Man: Brand New Day photo call, the booked and busy actor somehow managed to make crimson eye makeup look not only remarkably wearable but downright elegant. Honestly, if anyone could convince us that the color associated with conjunctivitis belongs in our makeup routine, it was always going to be her.
For such a conspicuous color, the look was surprisingly restrained. Zendaya wore a thin ribbon of vibrant red all the way around her eye, hugging the upper lash line and coating her lower waterline, staying unbroken at the inner corner. The color was also gently smudged below her lower lashes, winging ever so faintly upward at the outer corner. Wispy clusters of black lashes and softly defined brows and lips kept the look grounded.
Photo: Getty Images
Keeping on theme of keeping on theme (see: every look sheâs worn to every movie event sheâs attended this year), Zendaya framed the makeup look with a pair of sparkling spiderweb earrings that couldn't have been a more perfect nod. And considering Spider-Man's signature suit, the crimson liner felt less like an unexpected beauty choice and more like an extremely intentional reference.
Does this eye makeup feel vaguely familiar? Your memory isn't playing tricks on you. Just this past March, while promoting The Drama, Zendaya wore another striking red eye look that leaned even more editorial, proving this isn't a one-off experiment but a color she's genuinely embracing.
Photo: Getty Images
If Zendaya has you reconsidering a color you've spent your entire life keeping out of your waterline, you don't have to call on a superhero makeup artist to make it work. Make Up For Ever Artist Color Pencil in 714 Full Red and Nyx Professional Makeup Epic Inky Stix in Robotic Red make experimenting with red eyeliner feel a whole lot less intimidating.
Hailey Bieber’s Sky Blue Nails Could Cool Down a HeatwaveâSee the Photos
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I don't know about you, but I have been feeling the heatâliterally and figuratively. Much of the United States has been under quite the heatwave, but you know what instantly cooled down my sweaty, humid self? One glimpse of Hailey Bieber's new nail color!
OK, I'm exaggerating, but the Rhode founder's nail shade du jour is the definition of cool blue. She and her husband Justin stepped out on a gorgeous summer night in New York City, with Bieber wearing a deep red mini slip dress and a contrasting manicure in an equally gorgeous cerulean blue hueâone that feels like a breath of fresh, air-conditioned air.
Getty Images
Bieber's nails were her preferred length and shapeâmedium almondsâand painted with a few coats of a creamy sky blue polish with a lilac-y undertone. (Try Gucci's Vernis Ă Ongles Nail Polish in Lucy would be a close match, as would Essie's Nail Lacquer in Ripple Reflect. For something brighter, try Londontown's Lakur in Cabana Boy.) We're so used to seeing her in her signature glazed nails that blue feels like a big departure for the star, but it's exactly the right pick for a hot, steamy summer in the city. Don't you feel cooler just looking at it? (She also wore a matching pedi!)
Though we love a classic bright, bubbly hot pink, cherry red, or tangerine orange from June through August or the unexpectedness of a dark, moody manicure in the summertime, it seems like our favorite celebs have been in a cool-toned mindset, skipping warmer shades in favor of pastels with an airy, summery vibe. Michelle Obama recently wore a similar pale blue polish, Emily Blunt went lavender, and Taylor Swift got a jumpstart on the season in an equally chilly millennial mint shade. The hottest, sweatiest, stickiest days of the season are right around the corner, so if you need to chill out on a 90-degree day, lean into cool, creamy pastels to take down the temperature.
More celebrity beauty news:
- Vanessa Hudgens's Pickle Nails Are a Really Big Dill
- Zendaya's Undone Braid and Flushed Cheeks Would Be Right at Home on Mount Olympus
- Alysa Liu's ESPY Hair Is the Ultimate Cool Girl Updo




